What exact terms are your potential clients searching for? We identify commercial terms you should target that are likely to have a very high conversion rate, e.g. "executive leadership coach". Then we look at questions relevant to your audience for you to answer as blog posts so you can deliver the solutions to their problems. e.g. "How can I improve my leadership".
We optimise your existing pages and write a good draft of all your new content for you using industry-leading correlational tools. These look at your competitors and give you a template of best practices that are working for each individual search.
We manually reach out to high quality websites and negotiate placements of your brand so you get recommended in articles. Google sees these links and puts your pages higher in its rankings for relevant searches.