Most coaches and cosultants rely on outbound methods of marketing – turning up at conferences, posting on social media and negotiating referral partnerships with other coaches.
Every one of these is a grind that distracts you from your Genius Work of delivering great results for your clients.
The best coaches and consultants have great clients come to them.
Even if they don’t have a big name.
They build an Evergreen Empire and show up for the potential clients who are already searching for them.
Stewart Vickers entered digital marketing while studying History of Art at University College London.
He began as an online content writer for a high-end men’s accessories brand, followed quickly by becoming one of the first hires at an online magazine startup alongside editorial alumni from CBS and The Sunday Times where he was involved in making traditional journalism fit modern social media.
He then began starting his own websites, crafting perfect headlines and posting in groups to make his articles go viral.
One post received 10,000 views in just 48 hours.
But none of this delivered any long term value.
Over time, he noticed something: certain articles he had written continued to attract readers over time.
Often, quite a lot!
The sustained number of moderate clicks to a relevant, monetised article over time made far more than a single viral Facebook post.
This is how he finally understood the Search Engine Optimisation (SEO) that he’d heard so much about – before he’d simply put any relevant topic in that “keyword” field in WordPress (sound familar?)
By writing the content that relevant, high-value people are already searching for, you can rank on Google and have them come to you and spend money.
With this knowledge he started a new highly-profitable site that he sold two years later.
With the proceeds he started an agency to help hundreds of clients benefit from the insights and expertise it took him years to grasp.
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